WBIR Promotes Martha Jennings to News Director

By Kevin Eck 

WBIR has named Martha Jennings news director.

Jennings had been the assistant news director at the Gannett-owned Knoxville NBC affiliate and was named interim news director after Christy Moreno was moved to ND at Denver’s KUSA in December.

“Martha’s strong leadership, paired with her organized and innovative ideas, will be assets in continuing our tradition of serving our East Tennessee community,” said Jeff Lee, WBIR GM. “She brings an award-winning, brand-centric approach to the newsroom, and is committed to our tradition of straight from the heart coverage.”

She’s previously worked at WFLA in Tampa, Fla. and has been a producer at WRAL in Raleigh, N.C. and WCBD in Charleston, S.C.