Is your station trying to figure out how to use social media to enhance its reporting and build its audience?
In this episode of TVSpy This Week, we talk to Little Rock NBC and Fox affiliate KARK-KLRT about owning the market when it comes to Facebook Live. Find out why they say it fits into what you’re already doing in the field.
Plus, we chat with the head of the new Raycom investigative unit, Lee Zurik from WVUE in New Orleans, and we talk about one Hartford meteorologist who thinks he may have had a heart attack on-air and what you should do if it happens to you.
CORRECTION: I inaccurately said Zurik worked at WDSU. I am wrong. He works at WVUE in New Orleans. My apologies for the inaccuracy.
Do you have anything you want us to talk about or anyone you think we should interview? Drop us a note either through our tip box or email me directly at kevin.eck@adweek.com.