Wall Street Journal, New York Times Plan Localized Editions

By Andrew Gauthier 

The New York Times

Both The Wall Street Journal and The New York Times are planning to introduce San Francisco Bay Area editions, hoping to win new readers and advertisers there by offering more local news, in what could be the first glimpse at a new strategy by national newspapers to capitalize on the contraction of regional papers.

Paul Bascobert, the chief marketing officer of Dow Jones Consumer Media Group, the unit of the News Corporation that includes The Journal, said a San Francisco edition was “definitely something we’re considering; we’re looking at probably later this year.”

“It’s a highly educated, internationally minded audience, and our research out there shows there’s a market need for a quality news product,” he said.

He and other Dow Jones executives declined to discuss specifics about the edition, and The Times would not comment on its plans. More…