The Los Angeles Times
Vince McMahon‘s World Wrestling Entertainment Inc., wants to start its own cable network.
In an interview with Company Town, McMahon said he wants to launch the channel within the next two years and that he will pitch it as a network for the basic tier, which is the hardest one to get carriage on.
Launching a cable network is just the latest push in McMahon’s effort to remake the WWE. For years, WWE programming was a tough sell to advertisers and families because of its raunchy nature and sexual innuendo. Now he’s pushing a softer, gentler WWE.
Although this may not seem like the most ideal time to try to get a network off the ground, McMahon’s WWE has a pretty strong track record that cable and satellite operators will find hard to ignore. More…