Viki Regan has been named vice president and general manager of WRIC, Young Broadcasting’s ABC affiliate in Richmond.
Regan has worked as the VP-GM of WPBF in West Palm Beach and WEWS in Cleveland. She left WEWS in 2010 and has worked since then as a multimedia consultant, developing content, revenue and profit growth initiatives for television and mobile applications.
“We expect Young and WRIC will greatly benefit from her extraordinary station and social media leadership skills, demonstrated history of generating local news growth and proven ability to effectively program and monetize across platforms,” Young Broadcasting president Deborah McDermott said in a statement.
Regan succeeds Bob Peterson, who was promoted to vice president of station operations at Young Broadcasting in July.