TV’s Investment in HD Seems to Be Paying Off

By Andrew Gauthier 

The New York Times

Fully half of the United States is now watching television in high definition, the fastest adoption of TV technology since the VCR hit store shelves in the 1980s.

With the adoption comes good news for networks and Hollywood studios: HD lures viewers to TV for longer periods of time. According to The Nielsen Company, high-definition households watch about 3 percent more prime-time programming than their standard-definition counterparts.

The sudden growth in high-definition, or HD, viewing has happened with little fuss for consumers, who simply swapped out their TV sets and set-top-boxes. More…