TV Ad Spending Shows Growth

By Andrew Gauthier 


Ad spending in U.S. media monitored by ad tracking firm Kantar Media expanded 5.7% during the first half, and 5.4% during the second quarter of 2010, according to estimates released this morning.

Describing the ongoing momentum in advertising demand as a “rally in ad spending,” Kantar Media Senior Vice President-Research Jon Swallen said the outlook remains strong, even though underlying factors such as retails sales and employment figures still look sketchy. More…