Tulsa NBC-Affiliate Sees Ratings Gains In Spite of ‘Leno’

By Andrew Gauthier 

Tulsa World

NBC may be tanking in the network rankings, but it was a very good November sweeps for its Tulsa affiliate, KJRH, channel 2.

Although the station lost about 8 percent of its viewership at 10 p.m. weeknights because of a poor lead-in by “The Jay Leno Show,” General Manager Mike Vrabac said, its newscasts in all other news time slots showed gains.

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November 2009 marked the first major sweeps ratings period since the mandated changeover to digital signals last June and NBC’s introduction of a talk show to its prime-time lineup.

KOTV, Tulsa’s CBS-affiliated channel 6, continues to be the first choice among viewers in the weekday morning, midday, afternoon and prime news slots. More…

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