Tulsa NBC-Affiliate Sees Ratings Gains In Spite of ‘Leno’

By Andrew Gauthier 

Tulsa World

NBC may be tanking in the network rankings, but it was a very good November sweeps for its Tulsa affiliate, KJRH, channel 2.

Although the station lost about 8 percent of its viewership at 10 p.m. weeknights because of a poor lead-in by “The Jay Leno Show,” General Manager Mike Vrabac said, its newscasts in all other news time slots showed gains.

November 2009 marked the first major sweeps ratings period since the mandated changeover to digital signals last June and NBC’s introduction of a talk show to its prime-time lineup.

KOTV, Tulsa’s CBS-affiliated channel 6, continues to be the first choice among viewers in the weekday morning, midday, afternoon and prime news slots. More…