Tribune Enters Another Multiyear Agreement With Nielsen

By Stephanie Tsoflias Siegel Comment

Nielsen and Tribune have inked a deal to continue working together. Nielsen will measure audiences across the company’s broadcast and digital platforms and digital subchannel network, Antenna TV.

“We are pleased to reaffirm our relationship with Tribune as a valued, long-term partner,” said Megan Clarken, president, Nielsen Watch. “Nielsen is bringing significant enhancements to local audience measurement across all content distribution platforms.

The ratings platform will provide Tribune with a measurement of video audiences and purchase behaviors.

“Continuing our relationship with Nielsen assures us access to important audience research, analytics and currency,” said Larry Wert, Tribune Media’s president for broadcast media. “Nielsen data is an integral part of our daily business, and Nielsen is a valued partner in helping us navigate the ever-changing media landscape.”

The FCC is currently reviewing Sinclair Broadcasting $3.9 billion acquisition of Tribune. Nielsen and Sinclair inked their own multiyear renewal agreement last week.