Tribune Broadcasting Restructures Creative Services

By Andrew Gauthier 

Broadcasting & Cable

Tribune Broadcasting is reorganizing its creative services division, saying that it is “blowing up” the traditional TV playbook in order to “reinvent local television,” the company said in a statement.

John Zeigler, formerly director/creative services for WPIX-TV in New York, will lead Tribune’s eastern region, while Carrie King, previously director/creative services for WGN America, will lead Tribune’s central region.

“Incremental change at our television stations won’t get it done,” said Lee Abrams, Tribune’s chief innovation officer, in a statement. More…