Toledo Blade
Even before cracking the November ratings book and crunching the newscast numbers, WNWO-TV, Channel 24, general manager Jon Skorburg had to know how his station fared.
Its been the same every ratings period since Channel 24 began broadcasting nearly 45 years ago: WNWO is in last place in all competitive newscasts.
One thousand: That’s approximately how many viewers between the ages of 25-54, the prime advertising demographic, the Nielsens say tuned in to Channel 24 at 11 p.m. That’s 22 times less than those who watch WTOL-TV, Channel 11, and 17 times less than those who tune in to WTVG-TV, Channel 13. More…