As we reported earlier today, Gannett has named its newly formed broadcast and digital company TEGNA. That’s right, TEGNA.
People are… confused by this, to say the least. The news blew up Twitter, and within minutes #TEGNA was trending nationally.
Here are some of the best Twitter reactions:
It's gonna take forever to update all my business cards. @Gannett #TEGNA pic.twitter.com/Vgm5pAhm2y
— Kyle Clark (@KyleClark) April 21, 2015
With Gannett becoming #Tegna will other media companies follow suit? Raycom –> Maycor Hearst –> Trehsa Sinclair –> Ranis NBC –> CBN
— Chris Conte (@chrisconte) April 21, 2015
The letters in the company name had to reapply for their jobs, and apparently only some made the cut. http://t.co/M0qF7aJvUn
— nswartsell (@nswartsell) April 21, 2015
Do all Gannett employees yell "#TEGNA!" if the stock drops?
— Brandon Velaski (@bvelaski) April 21, 2015
I've been warned to carefully spell #TEGNA, because TENGA is already a company and I shouldn't look it up at work.
— Kai Teoh ᕙ(⇀‸↼‶)ᕗ (@jkteoh) April 21, 2015
According to Google Translate #Tegna is Norwegian for "by both sides." Is that significant? http://t.co/mHRrBB1cDL
— StantonTang (@Stanton_Tang) April 21, 2015
if you had "#TEGNA" for the new name of Gannett's broadcasting and digital operations, you totally won
— Mike Malone (@BCMikeMalone) April 21, 2015
So now we work for TEGNA. Providing top breaking news and…Swiss chocolate? Blood pressure medication? Was there a focus group?
— Nadia Pflaum (@NadiaPflaum) April 21, 2015
@romenesko Rejected names: Tangent Nag Tent Gnat Net
— J. Heasly (@jpheasly) April 21, 2015
I used to be a Gannett employee, lots of friends still are. Gotta say most of their recent moves have been head-scratchers #TEGNA
— Leigh Munsil (@leighmunsil) April 21, 2015