Telemundo Ramping Up Local Efforts

By Andrew Gauthier 

TVNewsCheck

As part of its never-ending quest to close to gap with Spanish-language televisions first-place Univision, second-place Telemundo is now ramping up its local efforts, investing in news, programming and new media offerings at its string of 15 full-power and nine low-power stations.

Directing the effort is Ronald Gordon, president of the Telemundo Television Station Group. Prior to joining Telemundo in April 2009, he was CEO of ZGS Communications, Telemundo’s largest affiliate group.

In this interview with TVNewsCheck Correspondent Kevin Downey, Gordon discusses the local strategy More…

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