Tampa Bay’s WTSP Drops ‘Connects’ Branding

By Andrew Gauthier 

St. Petersburg Times

Just about two years ago, WTSP-Ch. 10‘s new 10 Connects rebranding was a bold effort to link old school TV newscasts with all the new social media stuff percolating in the culture.

Anchors traded instant messages with viewers during broadcasts. A crowd of citizen journalists were handed cameras and asked to shoot video that could land in a newscast. And the station developed a range of online efforts to signal an attempt to reach viewers in new ways.

But on Monday, WTSP called an official halt to that initiative More…