View Post TV Biz Local News ‘Dominates’ Cable During Recent Snowstorm By Kevin Eck on Jan. 29, 2016 - 11:30 AM “Ratings data consistently proves local broadcast TV is the go-to source for news and weather over cable news outlets," said TVB president and CEO Steve Lanzano.
ShopTalk | Weather Rentrak Data Shows Spike in Local News Ratings During Hurricane Irene By Merrill Knox on Sep. 22, 2011 - 11:03 AM Local news ratings in markets affected by Hurricane Irene saw audience spikes as high as 78 percent during the storm, according to Rentrak. The company examined audience data from markets in Irene’s path — Albany, Bost ...
