Politics | ShopTalk Roanoke Stations May Have Too Much of Good Thing By Kevin Eck on Sep. 28, 2012 - 11:21 AM Cheap airtime and undecided voters are making Roanoke, VA the belle of the ball for political campaigns looking to get their messages out to local viewers, according to a report by the Associated Press. The AP report contrasts the ...
NBC Affiliates NBC Gives Affiliates More Time on Election Night By Kevin Eck on Sep. 25, 2012 - 3:33 PM NBC will be giving affiliates more airtime to update viewers on local races with its latest plan for election night coverage, according to Broadcasting & Cable. Stations will get a one minute news window coming out of the firs ...
TV Biz 2012 Election Could Generate $3.2 Billion in TV Ads By Andrew Gauthier on Oct. 7, 2011 - 11:59 AM Political TV ad spending could reach $3.2 billion for the 2012 election. According to the Los Angeles Times, candidates, party committees, and special interest groups are combined expected to boost TV ad spending well above the am ...