Syndication TV Upfront Market Nearly 50% Sold, Down 20% From Last Year

By Andrew Gauthier 

Mediaweek

The syndication TV upfront marketplace is about 50 percent complete heading into the weekend and is expected to take in around $2 billion, down about 20 percent from last year, with cost-per-thousand rates averaging between -1 and -9 percent.

“The syndication marketplace is pretty much mirroring the broadcast upfront,” said one syndication sales executive, who did not want to speak for attribution. “Now that broadcast is pretty much done, we expect syndication negotiations to move a little quicker, and [they] should be wrapped up by the end of next week.”

Off-network sitcoms and daytime talk shows continue to draw the most interest from media buyers, while game shows, which skew older, are being hurt a little by cutbacks in the pharmaceutical category in particular, sources familiar with the negotiations said. More…

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