Study: TV Networks Driving Web Video

By Andrew Gauthier 

MediaPost

YouTube aside, broadcast TV networks and “pure-play” online media brands are presently winning the online video wars, according to a new study by video distribution and analytics startup Tubemogul in conjunction with video platform Brightcove. In their wake lie magazine sites and music labels, and further behind, newspaper sites.

During the first quarter of the year, the Broadcast TV networks sampled in the study streamed 380 million videos, with Web media brands trailing right behind with 326 million video streams.

How are consumers finding these videos? The majority — 51.75% — are navigating directly from the publisher’s main site, according to the joint report. More…

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