Study Shows TV Has Big Influence on Elections

By Kevin Eck 

With political candidates spending big bucks on local TV ads, it’s no great stretch to guess that campaigns are getting something from the money they pour into local stations come election time.

A new study by the Video Advertising Bureau shows that 64 percent of those surveyed age 18 to 34 say television has the greatest influence on the ballot cast in a national election. The internet was close behind with a 61 percent.

When asked about keeping people up-to-date on candidates and issues in a National election, 82 percent of those surveyed say TV establishes and builds political momentum for candidates and issues versus the 54 percent who said the internet.


The survey also showed that three out of four millennials first learn about a political candidate from TV.