TVNewsCheck
After a period of deferred studio upgrades due to a sluggish economy, TV stations are once again building new HD studio sets and, in some cases, looking to incorporate multimedia elements, big visuals and improved lighting. And while LED lighting may be ready for local TV news, virtual sets are definitely not.
That’s the word from set and lighting designers who all seem to be busy, but who are having to cope with a demanding market. Stations are insisting on trimming costs–new sets range from $75,000 to $350,000–and they want projects completed faster, in some cases in as little as a month, the designers say. More…
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