A couple of years ago, the companies providing weather data and graphics to television stations had a three-screen strategy: broadcast, the Web and mobile. Now, it’s six screens and counting.
Those six may include the main broadcast channel, a pair of digital subchannels, the Web, mobile platforms and social media. “The term ‘third screen’ is now almost obsolete,” said Lee Rainey, VP of marketing at AccuWeather. “The world is not so simple anymore.”
Indeed it’s not. Broadcasters, in tight economic times, know that with less income they must expand to new media platforms. More…