Station Partnerships Help Cover BP Oil Disaster

By Andrew Gauthier 

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Broadcasting & Cable

As stations situated around the Gulf of Mexico hustle to cover the dreadful BP oil spill there, an array of partnerships is helping local media get the latest news out to viewers. Stations are partnering with corporate siblings, affiliated networks and at times even unrelated stations to best cover the headline news stemming from the Gulf Coast.

There’s no shortage of viewer interest in the story. “It’s huge,” says KPRC Houston VP/General Manager Larry Blackerby. “It’s got a huge presence in our newscasts every day.”

KPRC, for one, has been sharing content with its Florida-based Post-Newsweek siblings, including WKMG Orlando and WJXT Jacksonville, where interest in the big ooze is particularly keen. More…