Station Groups Work Together for Flood Relief

By Kevin Eck 

Raycom and Sinclair Broadcast Group are teaming up to air Louisiana Rising: A Benefit Concert for Flood Relief, to raise money for those affected by the recent flooding there.

The concert will air on Labor Day, September 5 from 7 to 9 p.m. CT. on all of Raycom and Sinclair’s station as well as Bounce TV.

“Local television stations play an important role in every community in this country, especially as it relates to public service, emergency alerts and local news,” said Arthur Hasson, COO of Sinclair’s Programming. “We are proud to join Raycom in support of the people of Louisiana. What we have seen in prior devastations is that local media can have a tremendous positive impact on the communities they serve.”

“This is the true spirit of local television, as different broadcast groups come together to help address a huge challenge in Baton Rouge,” said Pat LaPlatney, president and CEO of Raycom Media. “Local broadcasters all across this country make a difference in the lives of the communities we serve every day. Our desire is that this concert raises funds for and brings awareness to the need in Louisiana after this historic flood. We are very pleased that the Sinclair Broadcast Group has joined with us in that effort with a very large group of their stations.”

Louisiana Rising: A Benefit Concert for Flood Relief is being hosted by former American Idol hosts Randy Jackson and Harry Connick, Jr. The show will feature performances by New Orleans-based band Better Than Ezra along with performers like Hunter Hayes, Sonny Landreth, Chris Thomas King, MacKenzie Bourg, and Luther Kent.

Thirteen people died in the floods which damaged an estimated 154,000 homes. Louisiana Rising will benefit American Red Cross disaster relief efforts to help the 35 to 40 million people affected by the Louisiana Floods. The Red Cross says the disaster in Louisiana is the worst to hit the United States since Superstorm Sandy, which devastated the Northeast in 2012.