SJL Holdings Submits a Bid for McGraw-Hill’s WRTV

By Merrill Knox 

George Lilly’s SJL Holdings  has entered an undisclosed bid to buy WRTV, the ABC affiliate in Indianapolis, from McGraw-Hill, TVNewsCheck reported today.

McGraw-Hill announced the sale of their four local television stations — WRTV, Denver’s KMGH, San Diego’s KGTV and Bakersfield’s KERO — last month. Lilly Broadcasting and SJL Holdings own a combined five local stations, including the Erie duopoly WICU-WSEE and WTVG in Toledo.

“We’re not interested in buying the group,” Lilly told TVNewsCheck. “We want to grow slowly. Indianapolis certainly fits our profile. Geographically, it fits with Toledo.”

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WRTV has the fourth-rated news programming in Indianapolis, making the station a prime candidate for improvements in news operations and revenue. Lilly acknowledged the chances of his company acquiring WRTV are limited, noting that McGraw-Hill would likely prefer to sell the stations as a group.

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