Sinclair Broadcast Group is launching a free over-the-air national broadcast TV network called The Nest.
The station group said it has “assembled a line-up that will deliver viewers ‘comfort food programming’ comprised of home-improvement, true-crime, factual reality series, and celebrity driven family shows.”
From its press release:
Launching on October 30, The Nest will include a variety of family-friendly programming that will appeal to audiences across the US. The mix of programming in daytime includes classic episodes of Flipping Boston, Flipping San Diego, Sell This House, American Justice and Cold Case Files. While in primetime, The Nest will feature fun, celebrity-family dramas such as Growing up Gotti, Ozzy & Jack’s World Detour, Steven Segal: Lawman, Ice Road Truckers, Dog the Bounty Hunter and Wahlburgers.
“We’re excited to bring this breadth of hit library series to add another layer to The Stack, Sinclair’s portfolio of linear networks featuring Comet, CHARGE! and TBD. The Nest couples the power and growth of free-to-consumer, over-the-air distribution with great content that viewers love,” said Scott Ehrlich, chief innovation officer of Sinclair. “We’re confident the combination will deliver a premium experience for audiences and a great environment for advertisers.”
The Nest will replace Stadium network on broadcast stations across the country. At launch the network will be available in more than 50% of all US OTA television households including the major markets of New York, Los Angeles, Philadelphia, Dallas – Ft. Worth, Boston, San Francisco – Oakland – San Jose and Seattle-Tacoma with more affiliate additions in the coming months.