Sinclair Broadcast Group, Inc. has named Todd Bernstein vice president and general manager of WJLA and WJLA-24/7 in Washington, D.C.
This is a promotion for Bernstein, who has worked at the ABC affiliate since 2005. During his time at the station he has held several leadership roles, most recently serving as station manager. He’s also worked as director of sales, sales manager, director of business development, national sales manager and local/political sales manager.
“Todd has nearly 20 years of broadcast and sales management experience at WJLA, with deep roots in the Washington DC community,” said Rob Weisbord, Sinclair’s chief operating officer and president of broadcast. “We are thrilled he is stepping into the GM role to lead the team, and we’re confident he will continue to successfully grow the station and revenue.”
Bernstein began his media career as an account executive at Harrington, Righter & Parsons, where he was responsible for the oversight of the advertising for Sinclair-owned stations.
“I’m both humbled and honored to take on this important leadership role. This is a position I have been preparing for my entire broadcast career,” said Bernstein. “I’m thrilled to lead these fantastic stations as we continue to create content and grow across all platforms.”