Sinclair Names Rebecka Butcher GM of Michigan Stations

By Kevin Eck 

Rebecka Butcher has been named vice president and general manager of Flint, Mich. Fox affiliate WSMH. Butcher will also be responsible for oversight of providing services to NBC and CW affiliates WEYI and WBSF.

This is sort of a return for Butcher, who was the vp and gm of WEYI-WBSF from 2008-2015. Recently she worked as general sales manager for Adams Outdoor Advertising.

Butcher joined WEYI-WBSF in 1998 as an account executive, before moving up to local sales manager and then general sales manager and being named vp and gm in 2008.


“Rebecka is well-respected with deep relationships in the community,” said Rob Weisbord, Sinclair’s chief operating officer and president of broadcast. “She is a strategic thinker with a history of strong sales and business development—and we are thrilled Rebecka has returned home to lead the team in Flint.”

“My motto has always been, hope is not a plan—put your strategy in front of you and follow your roadmap to success,” Butcher said. “I’m excited to return and help build the roadmap to continue to grow the success of these stations.”