Sinclair Names GM for WSET

By Kevin Eck 

George Kayes has been named the GM of Roanoke-Lynchburg, Va. ABC affiliate WSET.

Kayes has been the GSM at the Sinclair-owned station since 2006.  Before that he was local sales manager at WHAS in Louisville, Ky. He’s also worked at WRLH and WWBT in Richmond, Va. and WSAZ in Huntington, W.V.

“We are pleased to promote George to the General Manager position in Roanoke-Lynchburg,” said Steve Marks, Co-COO of Sinclair’s TV Group. “In his previous position as General Sales Manager, he was successful in increasing market share and building local relationships.”