Mediaweek
Rentrak Corp. continues to make headway into Nielsen’s turf in local TV ratings, announcing Tuesday (April 13) it had signed an agreement with WINK-TV, the CBS affiliate in Fort Myers, Fla. With WINK, Rentrak expands into its sixth local market.
WINK’s agreement with Rentrak gives the station access to Rentrak’s set-top based local TV ratings via its StationView Essentials service. Though Rentrak’s daily TV service does not provide demographics, stations are attracted to the larger samples, second-by-second data and more affordable cost. More…
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