Signing with WINK, Rentrak Expands Into Sixth Market

By Andrew Gauthier 


Rentrak Corp. continues to make headway into Nielsen’s turf in local TV ratings, announcing Tuesday (April 13) it had signed an agreement with WINK-TV, the CBS affiliate in Fort Myers, Fla. With WINK, Rentrak expands into its sixth local market.

WINK’s agreement with Rentrak gives the station access to Rentrak’s set-top based local TV ratings via its StationView Essentials service. Though Rentrak’s daily TV service does not provide demographics, stations are attracted to the larger samples, second-by-second data and more affordable cost. More…