The Hollywood Reporter
Everybody expects Jay Leno‘s new primetime comedy show to drop significantly this week following its highly rated premiere.
The question is how fast, how far.
For its second episode, “The Jay Leno Show” was seen by 11.1 million viewers and drew a 3.4 adults 18-49 rating — winning its hour with strong numbers, yet falling 40% in viewers and 36% in the demo from its Monday debut.
That’s a more pronounced drop than the second night of Conan O’Brien hosting “The Tonight Show” last June, which declined about 30%.
An NBC researcher described the drop as “expected.” More…