Scripps TV Revenue Up 11%

By Andrew Gauthier 

Broadcasting & Cable

Scripps Television reported television station revenue of $66.8 million in the first quarter, an 11% increase over last year’s first quarter. Local advertising revenue climbed 12%, national was up 10%, and political advertising was $840,000, compared with less than $200,000 in the 2009 first quarter.

Automotive advertising rose 65% in the quarter, with the retail and food service categories also up by double-digit percentages.


“We’re seeing steady improvement in the flow of advertising to television stations, with an expected boost from spending around political races later in the year,” said E.W. Scripps President/CEO Rich Boehne. More…