Broadcasting & Cable
Scripps Television reported television station revenue of $66.8 million in the first quarter, an 11% increase over last year’s first quarter. Local advertising revenue climbed 12%, national was up 10%, and political advertising was $840,000, compared with less than $200,000 in the 2009 first quarter.
Automotive advertising rose 65% in the quarter, with the retail and food service categories also up by double-digit percentages.
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“We’re seeing steady improvement in the flow of advertising to television stations, with an expected boost from spending around political races later in the year,” said E.W. Scripps President/CEO Rich Boehne. More…