E.W. Scripps Co. is reshuffling the management overseeing its 13 daily newspapers in an effort to produce more unique stories on each community and boost the company’s slumping ad sales.
Like many other publishers, Cincinnati-based Scripps has struggled to keep up advertising sales as readers rapidly shift online and the recession hurts advertising both on and off the Web. In the first half of the year, ad sales at Scripps’ newspapers dropped 29 percent to $165 million. The severe slump contributed to Scripps’ decision to close the print edition of the Rocky Mountain News in Denver six months ago.
To streamline its newspaper management, Scripps said Tuesday that it has created an operating committee that includes two national posts to steer sales and content. More…