The FOX-owned affiliate, KTVU, in San Francisco, is making station group history online.
The station posted a disturbing story about a preserved child found in a small glass, cast-iron casket from the 1870’s at San Francisco’s Odd Fellows Cemetery. The story was posted on the station site and social platforms. It was also shared across the FOX Television station group.
It has since received an overall reach of 16.3 million on Facebook and 1.1 million Facebook Instant Article views. It has become highest performing Instant Article on Facebook across the FOX stations.
Here are some more stats about the post:
FOX Television Stations Highlights on Facebook:
- Overall reach on Facebook was well over 16.3 million
- Overall Instant Articles views was over 1.1 million
- Average time spent on the articles was more than 2:30
- In nearly every case, more than 25% of users completed the entire story. (In SF nearly 80% completed entire story)