MediaPost
The latest estimates are that TV station’s sudden advertising growth will rise to an average 7.5% in 2010 to $17 billion over 2009.
The new report, by BIA/Kelsey, a television station consultant and researcher, says most growth will be fueled by an improving economy and political advertising. The fierce midterm elections should prove lucrative for stations, particularly in key battleground states.
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It expects television revenues in 10 states to increase by close to 8% or more, due to close races. Those states include Arkansas (gaining 8.5%), Pennsylvania (8.5%), Texas (8.48%), Ohio (8.48%) and Colorado (8.43 %). More…