“KERO-TV is excited to be working with Rentrak,” said Steve Weinstein general manager of KERO. “The ability to access demographic information on a daily basis (rather than just four times a year) is a significant advantage to us and our clients. KERO-TV is already using the information to impact our business in the Bakersfield DMA, and we look forward to more success in the future.”
Scripps initially signed up with Rentrak in August 2010 for its Detroit ABC affiliate WXYZ. In October 2012 Scripps added its ABC affiliates in Baltimore (WMAR), Cincinnati (WCPO), Cleveland (WEWS), and its West Palm Beach NBC affiliate WPTV.
Rentrak is a television ratings measurement service providing daily measurement of all national TV networks and local media markets in the United States. The service is the only fully integrated system of satellite, telco and cable TV viewing data available commercially.