For stations on a budget diet, branding things like elections can be a costly move.
Stephen Arnold Music has released Decision 2016, a news and promo music package for this year’s elections.
“News programming viewership is expected to be at an all-time high through Election Day, and even until the Inauguration,” said Chad Cook, vp of creative for Stephen Arnold Music. “We’ve designed ‘Decision 2016’ to give them an instant advantage – one that will attract eyeballs and keep a station’s brand top of mind all year.”
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The package gives local stations four in-show and promo themes including a fully produced promo. Below is a generic example. Stations buying the package would insert their own graphics and video or stills of their on-air talent.