Recipe Website Grows Via TV Station Tie-Ins

By Andrew Gauthier 

Chicago Sun-Times

There are lots of marketing-focused stories to be told in the rapidly evolving digital world. One of the more interesting and unusual digital-centric marketing initiatives now unfolding in Chicago involves the recently unveiled Web site, founded by local entrepreneurs and digital mavens Thatcher Kamin and Billy Parisi, who is also a professional chef.

Initially, the Web site was developed as a place where cooks could send recipes to be improved upon or “fixed” by Parisi in a new Web video posted each day. Now Kamin and Parisi are expanding on the original concept and trying to market the site to television stations nationwide as an advertorial product.


The site’s developers recently inked their first deal with the ABC affiliate in Charlotte, N.C., WSOC-Channel 9. More…