Raycom to Launch Neighborhood Sites

By Andrew Gauthier 

TVNewsCheck

Raycom Media and DataSphere Technologies, a provider of hyperlocal Web technology and sales solutions for media companies, today announced an agreement to launch neighborhood focused websites across the U.S.

The sites will be launched in the 35 cities served by Raycom’s television stations and will provide “information about news, events, entertainment and personalities relevant to their day-to-day lives,” according to Raycom.

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This agreement is the latest implementation of DataSphere Technologies’ LocalNet service, a solution that already provides turnkey technology, advertising and sales capabilities for five media companies and more than 160 neighborhood sites. More…

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