Ratings Race Tightens in St. Louis Market

By Andrew Gauthier 


Until Nielsen turned on local people meters in St. Louis in January 2009, it was a two-station TV news race between Belo’s CBS affiliate KMOV and Gannett’s NBC affiliate KSDK-TV.

Since then, ratings have compressed, creating a tighter three-way race among the two leaders and KTVI, Local TV’s Fox affiliate.


KTVI, which shares operations, programming and other services with Tribune’s CW affiliate KPLR, has tried to step up its news game. Already leading in morning ratings, the station recently added an hour of local news at 9 a.m. Two years ago when the stations teamed up, newscasts were rescheduled so that KPLR wouldnt compete with KTVI. More…