Arthur C. Nielsen Jr., a figure inextricably linked to TV ratings, has passed away. He was 92.
Here’s The New York Times:
The son of Arthur C. Nielsen, Mr. Nielsen became president of the A. C. Nielsen Company in 1957 and its chairman in 1975. He presided over the company’s growth from a modest operation, generating less than $4 million a year in revenue, to one with revenue of more than $680 million.
Advertisement
Nielsen dedicated his entire career to expanding his family’s business. Early on, he saw the promise of computerized research and his idea for the company to invest in a general use computer in 1948 led to continued innovation and expansion in the ensuing decades. He stepped down as Nielsen chairman in 1983.