Previously an iPhone Holdout, Fox News Unveils App

By Andrew Gauthier 


While it may seem that every major media outlet has had an iPhone app available for some time, there are a few holdouts. Fox News Channel has been one, but the News Corp. cable net will announce the launch of the iPhone app later today.

In a conversation with paidContent, Jeremy Steinberg, FNC’s VP for digital sales & business development, says the network didn’t feel there was a need to rush into the app space until advertisers were ready for more serious placements. In the meantime, FNC doesn’t plan to rely solely on ad revenues for its mobile offerings, as Steinberg says that the network is developing some paid apps for release later this year. More…