Political Ad Spending Up in Tampa, Cleveland

By Merrill Knox 

Key markets in swing states, especially those with hotly-contested senate races, continue to be flooded with political ad money as the election draws closer. MediaPost’s David Goetzl has details:

Cleveland, the country’s 18th-largest market, has drawn $17.7 million through June 24, according to a Wells Fargo report. That places it just behind Los Angeles for the most political ad dollars this year.

Also in Ohio, the Columbus market, the 34th-largest, ranks 8th in most spending with $10.6 million. In Florida, Tampa, the 14-largest market, ranks 4th with $12.2 million and Orlando (market 19) comes in 9th with $10.4 million.

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California, where Los Angeles has brought in $20.2 million, has a senate race with incumbent Diane Feinstein (D). Other top 10 markets through 24 this year include New York in third, Washington in 5th, Milwaukee (where statewide recall races buoyed spending) in 6th, Las Vegas in 7th and Philadelphia in 10th.

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