We’re in the midst of July sweeps, one of the lesser sweeps months in the grand scheme of TV news, but one of greater interest than usual this year.
Last year at this time, Nielsen Media switched the way it measures viewership in Pittsburgh. Prior to July 2009, local stations knew only how many people watched their programming the previous day. With the advent of Nielsen’s Local People Meter system, station personnel got daily reports showing the demographics of those viewers. Advertising is sold based on demos.
Last year, local station executives predicted viewers would see more sweeps-like stories More…