Online Publishers Association Implements Aggressive New Online Ad Formats

By Andrew Gauthier 

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Yesterday the OPA announced the implementation of 3 new formats for online advertising and even the names sound significant: ‘The XXL Box,’ ‘The Pushdown,’ ‘The Fixed Panel.’

News of the ads from MediaPost
“The real motivation was to provide marketers and agencies with the opportunity to deliver a branded experience directly on the pages of these very rich content sites,” said OPA President Pam Horan. Today’s announcement comes on the heels of an OPA/comScore study released this month showing that display advertising, especially on OPA sites, helps drive consumer engagement and online spending. Full article…