Denver ABC affiliate KMGH has put a hold on its plan to air the first marijuana-related TV spots.
Friday we reported KMGH would air the first Cannabis-related spot tonight just before Jimmy Kimmel Live.
According to The Denver Post, lawyers for parent company E.W. Scripps are now looking things over.
“In the old days, Mary Tyler Moore and Dick Van Dyke slept in separate beds,” KMGH gm Brad Remington told the Post. “Now we have Viagra ads. Things evolve.”
KMGH-Channel 7 is weighing one 15-second spot for The Green Solution, a company with several dispensaries in the state, and another for Neos, a company that sells cannabis-oil-loaded vape pens.
The first spot shows real people, not actors, in familiar Denver locations holding signs reading, “I’m a construction worker,” “I’m a purchasing manager,” “I shop at The Green Solution.”
The second pitch says, “Neos. Recreate responsibly,” over images of Larimer Square, a concert, healthy young people dancing and hiking. A printed graphic cautions “must be 21 or older to consume. Colorado only.”
The spots don’t show or mention cannabis and would air after the late news, leading in to “Jimmy Kimmel Live.”