Nielsen Acquires Video Analytics Firm GlanceGuide

By Andrew Gauthier 


Nielsen Company on Tuesday announced the acquisition of video analytics and technology company GlanceGuide. Financial terms of the deal were not disclosed.

Effective immediately, the Palo Alto, CA.-based GlanceGuide’s analytics technology has been integrated into Nielsen’s online video measurement tools.


With the deal, Nielsen is hoping to provide media publishers, agencies and advertisers with more actionable daily insights. In particular, Nielsen clients should now have a better understanding of who is watching their online video, and how consumers interact with online video content and advertising. More…