MediaPost
Nielsen Company on Tuesday announced the acquisition of video analytics and technology company GlanceGuide. Financial terms of the deal were not disclosed.
Effective immediately, the Palo Alto, CA.-based GlanceGuide’s analytics technology has been integrated into Nielsen’s online video measurement tools.
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With the deal, Nielsen is hoping to provide media publishers, agencies and advertisers with more actionable daily insights. In particular, Nielsen clients should now have a better understanding of who is watching their online video, and how consumers interact with online video content and advertising. More…