This is a return to Nexstar for Baronet, who was previously vp and gm of Nexstar’s broadcast and digital operations in Baton Rouge, La. from 2014 to 2016, where he oversaw stations including WVLA and WGMB. He’s been the gm of KSAS in Wichita, Kansas, since 2016.
“Jim’s proven leadership experience as a broadcast executive, coupled with his lengthy track-record of success at Nexstar and his familiarity with Kansas and its two major television markets, Wichita and Topeka, make him the perfect candidate to oversee KSNT-TV, KTMJ-TV and our relationship with Vaughan Media’s KTKA-TV,” said Julie Pruett, svp and regional manager for Nexstar Media Inc.’s broadcasting division. “Jim has grown broadcast and digital revenues, expanded local programming, and developed non-traditional revenue streams and new business opportunities throughout his career. He has consistently built highly successful sales teams who deliver innovative marketing solutions that generate positive results for local and national advertisers. We’re proud to welcome Jim back to Nexstar and we look forward to celebrating his continued success as the leader of our Topeka media operations.”
Before to joining Nexstar, Baronet held a variety of sales and marketing positions of increasing responsibility in Waco, Texas, Jackson, Miss., and Evansville, Ind.
Baronet starts immediately and will report to Pruett.