Nexstar Names GM of Peoria Station

By Kevin Eck 

Kevin Harlan is returning as gm of WMBD, Nexstar Broadcasting’s CBS affiliate in Peoria, Ill. Harlan will also oversee Cunningham Broadcasting’s WYZZ through an outsourcing agreement.

Harlan co-founded Huntington Broadcast Management Group in 2013. Before that, he was gm of KCOY-KKFX in Santa Maria, Calif. and also oversaw sales for Cowles California’s stations in Monterey-Salinas, Calif.

Harlan was previously gm of WMBD-WYZZ from 2002 to 2006. The press release says that under Harlan, “the sales team executed highly effective marketing initiatives that significantly increased customer retention and new local direct business partnerships by implementing effective marketing strategies and solutions for local and national advertisers.”

“I am excited about my return to Nexstar Broadcasting and the wonderful community of Peoria, where my family and I called home for many years,” said Harlan. “I look forward to re-engaging my professional and personal relationships and utilizing the management experience and deep community connections built over my career to further advance our Central Illinois television and digital operations in providing the most compelling local news content, entertainment programming and services to local viewers and advertisers.”