Nexstar Names Another GM at Former Media General Station

By Kevin Eck 

Gray Soapes has been named vp and GM of Nexstar’s WCBD in Charleston, S.C.

The NBC affiliate is one of the Media General stations acquired in Nexstar’s $4.6 billion buy.

This is a return to Charleston for Soapes who started his career at WCSC as an account executive in radio and later TV. Soapes is GSM at Raycom’s WMBF in Myrtle Beach-Florence, S.C. He’s also worked at WTLV in Jacksonville and WFTS in Tampa-St. Petersburg.

“I am grateful for this opportunity and am excited to return to Nexstar and my hometown of Charleston, where I have deep personal, business and community relationships,” said Soapes. “In this new role, I will utilize the management and marketing experience to further grow the operations while delivering excellent results and greater levels of service to our local viewers and advertisers.”