Nexstar Launches Ad Campaign to Lure Local Advertisers

By Andrew Gauthier 

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Nexstar Broadcasting has taken the rare step of using its own airwaves to market itself to advertisers in a major business-to-business marketing campaign.

The mid-level broadcaster of 33 stations is running some 39 different 10- to-20-second spots under the “101 Reasons TV Advertising Works” effort, which began on Monday.

Perry Sook, chairman, CEO and president of Nexstar Broadcasting, said in a release: “With the challenging economic climate affecting local businesses, it is important for broadcasters to aggressively advocate for the benefits of local television as the advertising platform and medium that consistently delivers the best results.”

Nexstar’s messages are simple and brief — almost like public service announcements, many featuring a male spokesman in front of simple black-and-white backgrounds. More…